A few weeks ago I talked about Web 2.0 marketing in my class. People are using tools such as blogs, podcasts, forums, and social media sites to better communicate with their customers.
For example at Elfster, we have a blog and a Facebook group. During the class Aaron Burcell discussed his go-to-market plan for Smarty Card which included both traditional marketing and Web 2.0. (Check out The Wall Street Journal's article "The Secrets of Marketing in a Web 2.0 World" and "Adding Social Media to Marketing & PR" by Lee Odden).
Recently I ran across IBM's new "A Smarter Planet" blog. It is a good Web 2.0 attempt to show their involvement and thought leadership on topics such as the smart grid, smart transportation, etc. They use a mix of text, audio, and video including this video which is lighthearted overview of the smart grid. The format seems uncharacteristic of Big Blue and I am guessing that was deliberate.
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Author Luke Hohmann mentioned his book "Innovation Games" during the sessions. Aaron Burcell the VP Marketing from SmartyCard and veteran of many successful start-ups (WebTV, etc) talked about Go-To-Market planning at my class last night, great stuff. ... not establishing a product innovation and decision process - How (process and success metrics) and who (Product Manager, Product Board, CEO) makes the decision at every phase? Marty Cagan ("Inspired") spoke at my class last Thursday 2/5 Last year I went to P-Camp on the Yahoo Campus in Sunnyvale. Rich Mironov, Enthiosys, and many others all pitched in and put on a great "unconference." Concise but Detail Rich Book Which Covers a Few Key Areas of Product Management / Product Marketing12/20/2008 Expert Product Management: Advanced Techniques, Tips & Strategies for Product Management & Product Marketing I have always been interested in how great software products are built. In the early 90’s, I took several “software engineering best practices” courses at Boston University as part of my doctoral studies. Since then I have read many books and articles and have lead many software product development and product management teams. Now I even teach a course at Stanford on product management and the software product lifecycle. Software Product Management Essentials by Alyssa Dver is a concise and fairly good book on software product management. It is a bit old school and waterfall development process focused, but it does give a good overview on many software product management topics. A similar and equally good book is The Product Managers Handbook, 3E. By far the best book of this genre is Inspired: How To Create Products Customers Love. |
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